The product you are describing is not revolutionary simply because it is new and different.
So you’re writing the campaign copy for a new dog shampoo? Good for you! You say the shampoo is all natural? Great! You say the bottle is biodegradable? Super! You say the cap is an edible dog treat? Well, that’s a neat feature, I suppose. You say your dog shampoo is revolutionary?
Whoa, buddy. Why don’t you just stay right here in Embellishmentville and not hop that express train to Hyperboletown.
Your shampoo is innovative, perhaps, but certainly not revolutionary. It does not fundamentally change the way you groom your dog; you still have to pick the hairy thing up and plop him in the tub. It does not, by its very existence, obviate all other pet soap products. It does not relegate any other method of dog-washery to the dustbin of history.
In a nutshell, please be more judicious with your use of the word “revolutionary.”
iTunes:It will still be in the cloud for you forever and ever!
Me:Ugh. Fine, but I’m just going to delete–
iTunes:YOU WILL TAKE THIS ALBUM OR BONO WILL COME TO YOUR HOUSE AND FILL IT WITH A THICK CLOUD OF HIS MESSIANIC SELF-IMPORTANCE AND PERHAPS THE EDGE WILL RUB THAT SMELLY KNIT CAP OF HIS ALL OVER YOUR PETS.
Part of me is saying that I should abandon this story, because it has severe structural issues and a sub-plot that has gone off into the weeds. That part is my left brain.
Part of me is saying that I should take the good pieces of what I’ve already constructed and rework them into something completely different, because there is some real gold in there despite the flaws. That part is my right brain.
Part of me is saying that I should keep working on the story in its current form and see it through to at least a complete first draft, because I have made an emotional investment in these characters and also because I should not leave anything unfinished. That part is my heart.
Part of me is saying that I should cut back on the caffeine and alcohol and also drink a lot more water. That part is my liver, and I have no idea how it got involved in this conversation.